217 Harrow Road
Digital
Campaigns
Consultation and stakeholder engagement
Community engagement to support a new homeless shelter for St Mungo’s with affordable homes and public space improvements
Selected for our approach to inclusive engagement, we developed an innovative strategy to appeal to a transitory audience with few neighbouring residents and a predominance of shoppers, students and passer-bys who use this stretch of Harrow Road on a commute through London.
We developed strategies to encourage participation from clients of the existing homeless hostel as well as staff, volunteers and outreach workers. We have adopted a sensitive approach to select representatives from the client advisory board to share principles and ideas for the most appropriate use of space to help inform the emerging design.
We identified community networks such as the Westbourne Community Champions and liaised with the local school to help us connect within the community. We organised ‘events with appeal’ such as free mural painting workshops and skateboarding sessions and popped up at events such as the Westbourne Summer Festival where we chatted with locals in an informal setting. We’ve produced shareable content - social media graphics, blog content, downloadable posters - for our ‘gatekeepers’ to help disseminate. Our hyper-local focus using stakeholders to promote via NextDoor and WhatsApps groups proved effective in reaching our target audience.
We planned a retrospective of the Harrow Road utilising the rich history of the development site, stories and reminiscences of the construction of the neighbouring Westway road and photographs from the past 50 years to help engage a wider audience in the discussion on the next chapter for the site.
Overall, we facilitated 250 conversations with local people and assimilated feedback into engaging content for our website and social channels.
Project Details
Client: St Mungo’s / Stories
Status: Ongoing
Team: Filigree, AHMM
Find out more: 217HarrowRoad.com