Cheadle Town Centre
Digital
Campaigns
Consultation and stakeholder engagement
Shaping a vision for Cheadle town centre with Staffordshire and Moorlands District Council
Facing competitive pressure from neighbouring towns and cities including Derby and Burton upon Trent, the Council is exploring routes to help secure a sustainable future for this historic market town. We supported the Council in explaining how growth could help the high street to thrive.
We put in place a comprehensive strategy to share a masterplan for the town centre with local residents, businesses, politicians and visitors to the town. Selected because of our emphasis on telling Cheadle’s story, we recognised the importance of setting out the context and acknowledging the town's challenges in order to help local people to make an informed choice as we seek feedback on master plan options.
Five priorities were highlighted in our community newsletter to introduce the project and help establish a starting point for future consultation.
We managed a digital and door-to-door distributed survey to start the community involvement. The survey has concluded with over 800 responses received within a matter of weeks - almost 16% of all households in the town centre.
Project Details
Client: Staffordshire and Moorlands District Council
Status: Completed 2022
Team: Filigree
Find out more: staffsmoorlands.gov.uk/Transforming-Cheadle-Town-Centre