Filigree Communications



Sam Holgate, Founder and Director

Sam is a corporate communications consultant who helps transport, infrastructure and planning clients articulate complex information into compelling stories to engage stakeholders and develop brand reputations.

With over twenty years’ experience, Sam has worked in-house and as a director for a public affairs and stakeholder relations agency and is a member of the Chartered Institute of Public Relations. She has an MSc in Public Relations and a BA in English Studies from the University of Stirling.

Sam led the rebrand of Gatwick, positioning it as London’s airport of choice, creating a new responsive website, building the airport’s award-winning social media function from scratch and providing strategic direction for employee engagement during significant organisational change. She was responsible for the crisis communications approach and led the 18-strong corporate affairs team and protected the company’s reputation through a number of incidents.

In the property sector, Sam has provided strategic communication support for planning applications through to construction of significant development projects with clients including ASDA, Sainsbury’s, Westfield, Travelodge, B&Q, University of the Arts London, Barratt Homes and Crest Nicholson.

Through her consultancy – Filigree Communications - Sam has supported Bouygues TP, the construction partner for London’s £185m garden bridge proposals, articulating complex construction logistics and technical information into compelling copy for stakeholders and local residents.

Sam worked with Barclays throughout 2015 providing employee engagement support for the bank’s 140,000 global colleagues. Sam led a redesign and fresh editorial approach for Barclays’ award-winning print and digital publication for personal and corporate banking colleagues – My Globe – transforming the content to make it more engaging through people-led, in-depth, magazine-style stories supported by striking imagery. My Globe won the Institute of Internal Communication’s ‘best news-led magazine’ award in 2015.

Sam lives in Forest Hill with her husband, three young children and a cat. She has a passion for the outdoors and enjoys gardening, camping trips and family picnics.